POS Audio

Point of sale audio is the sound used within retail and commercial environments, including background music and announcements designed to shape the customer experience.^[1] It influences atmosphere, dwell time, and mood, and is chosen to suit the space, the time of day, and the brand.

Effective in store audio is curated and properly licensed, balancing commercial goals with comfort for customers and staff. When it matches the environment well, it strengthens the brand and supports the experience without drawing undue attention to itself.^[2]