Voice Casting

Voice casting is the process of selecting the right performers for spoken roles, whether for characters, narration, or advertising.^[1] It involves auditioning talent, weighing how a voice fits a role and a project, and considering practical factors such as availability and whether the work is union or non union.

The right casting choice shapes how a character is perceived and can define a brand or franchise for years. Casting directors draw on a wide knowledge of available talent to match voices to roles, balancing creative fit with the realities of budget and schedule.^[2]